Explanation of Messages

Message #1 uses classical conditioning by pairing not using drugs with an attractive person. Message #2 also uses classical conditioning by pairing an activity with an attractive person that does not involve drugs. Message #3 uses the classical conditioning principle of intensity by making the message brighter, larger and more perceptually intense. Message #4 talks about how we would like to do a subliminal message that flashes "Don't Do Meth" during a popular television show on primetime. Message #5 is from Jodie Sweetin who is a credible communicator because she is somewhat of an expert, she is similar to the audience because of her prior drug use and her age, and she is also attractive. Message #6 is from the pop singer Fergie who is also an expert, similar and attractive to the audience.