Message #1 is meant to induce fear by showing the audience images that will upset them or make them feel uncomfortable. It also ensures that they will engage in danger control and not fear control by getting help from a rehab clinic if needed.
Message #2 is a simple message using peripheral route processing that is meant to distract the audience so that they will agree with the message.
Message #3 is a complex, two-sided message that uses central route processing by explaining two parts to a situation.
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